Marketing and Communications Manager

Wellington, Wellington, New Zealand

Marketing Communications (Marketing & Communications)

When you join EVT, you are joining one of Australia and New Zealand’s leading experience companies. EVT encompasses Entertainment businesses that excite every sense, Ventures driven by a passion for new opportunities and Travel businesses that always feel local and authentic. At EVT, we’re the shakers and the Daymakers. The experience creators. The possibility makers and opportunity takers. We aim to make a positive impact on our people, communities and environment, every day.

About Independent Collection

The Independent Collection is a carefully curated selection of luxe, stylish, classic and comfort hotels, each of which lives up to an exacting standard to offer travellers the best in its category. While every hotel celebrates its own iconic brand & experience, together The Independent Collection shares a passion for hospitality, service and quality.

About QT

A collection of 10 hotels and resorts spanning Australia and New Zealand, each QT is linked by our signature service and commitment to quirk. And our people? With personalities as unique and extraordinary as each property, individuality is more than encouraged. What will you bring to the mix?

About the role - Marketing & Communications Manager

An exciting opportunity has arisen as a Marketing & Communications Manager for two luxe hotels within the QT brand and Independent Collection in Wellington and Queenstown (based in Wellington).

The Marketing & Communications Manager manages and executes the brand & marketing strategy with duties that include:

•Work with the Hotel General Managers and Head of Brand & Marketing to develop and execute a hotel marketing strategy per hotel across all owned and third party channels.

•Deliver an annual marketing calendar of data-driven campaigns for Hotel brands and assess results ongoing to ensure revenue targets are met.

•Support the delivery of the overarching EVT Hotels and Resorts marketing strategy across all owned and third party channels.

•Develop a comprehensive and results driven social media strategy per property and execute in line with the overall marketing strategy, including influencer strategies and social media specific campaign initiatives.

•Develop and execute a comprehensive EDM calendar in-line with overarching marketing strategy.

•Lead each property’s local promotion strategies to ensure growth of room and F&B revenue with local packages and F&B offers.

•Manage data capture and growth of F&B email databases, as well as third-party listings/platforms.

•Support hotel, F&B and C&E teams with collateral development including website management, compendium, menus, signage and app materials.

•Manage local media relations and proactively seek positive PR opportunities and media famils, manage enquiries, press kit development and tactical opportunities in alignment with the QT PR & Editorial Calendar.

•Manage the execution, development and rollout of hotel brand assets and content across both owned and third party channels in-line with brand standards (collateral, photoshoots, assets).

•Develop a regular reporting schedule for key Hotel campaign metrics that reports top-level results, meaningful insights and articulates trends & forecasts.

•Work with the Hotel GM and Head of Brand & Marketing to acquire, foster and review potential hotel partnerships across all areas of the business (accommodation, F&B) and complete ongoing reviews to determine success.

•Assist with the roll out of member-first acquisition strategies to continue to drive membership at a hotel level and maintain a customer and loyalty first approach to campaigns and customer experience.

At EVT, we want our people to experience our businesses and be brand and experience advocates. So, we make sure access to amazing ‘Elevate Perks’ are available to all staff from day dot.

• Incredible team member discounts from your first day on-the-job.

• 50% off stays at EVT hotels – Rydges, QT, Atura, JUCY Snooze and more.

• $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.

• Awesome winter and summer savings and discounts at Thredbo.

• Rapid career growth opportunities through our EVT network.

• Local community involvement, volunteering and charitable giving.

• Australia and NZ’s largest and most diverse experiences company.

Skills & experience

The successful applicant will be tertiary qualified in a relevant discipline with at least 3 years’ experience working in brand and marketing. These are the desired skills and experience for this role:

•Strategic thinking with the ability to translate strategy into action

•Demonstrated experience in managing marketing and communication campaigns using a variety of channels, working both proactively and reactively

•Demonstrated experience in producing and publishing social media content in a range of different brand voices in both copywriting and creative

•Outstanding relationship builder, across the business with the ability to partner with key stakeholders

•Demonstrated successful track record in developing and delivering new products and services

•Strong analytical, commercial, and communication skills

•Strong working knowledge of MS Office, Hootsuite, Isentia and Social Media Platforms (Facebook, Instagram)

•Track record in business transformation

•Creative thinking with high level attention to detail

•Good project management skills

•Excellent verbal and written communication skills with a wide variety of stakeholders.

If you’re interested in keeping up to date with all available positions at EVT, including cinemas, hotels, and Thredbo, you can sign up for our weekly job alerts here https://www.evt.com/elevate/careers/.

Your application will include the following questions:

Which of the following statements best describes your right to work in New Zealand?

How many years' experience do you have as a Marketing and Communications Manager?

Are you experienced with copy writing and content creation?

Which of the following content management systems (CMS) do you have experience with?

What's your expected annual base salary?

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